2023 Introduction The major project in this course is to complete a Brand – expert writers hub

Human Resource Management 2023 Gb530 Unit 3 Assignment And Discussion

Introduction The major project in this course is to complete a Brand 2023

Introduction: The major project in this course is to complete a Brand


Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.


Using the Marketing Plan guide found in Doc Sharing, complete and submit the following components of your Marketing Plan.


Unit 3 Marketing Plan: Connecting with the Customer




3.1  Mission (review “mission” in Chapter 2)


·                Establish the fundamental goals for the quality of your business/product offering and customer satisfaction.


·                Define your business/product offering.


·                What are your fundamental goals? (Fundamental goals are those that you would like to achieve with your new product, either as an individual product or as part of the overall company mission. These are directional goals that provide the overall strategic direction for management planning.)


·                State the value proposition. Be sure to look up this term in your Kotler text if you don’t fully understand it.


3.2  Marketing Objectives


Include a sentence or two about each of the following:


·                What are your specific marketing objectives?


·                Market share: what is your growth objective by quarter?


·                Market penetration: how do you plan to gain a share in this market?


·                Awareness: how do you plan to gain awareness for your product?


·                Customer acquisition: how do you plan to grow your customer base?


·                Identify a specific, measurable market share and size.


Remember that your objectives need to be quantifiable. In other words, objectives need to have a base point, end point, and time frame so you can research to see if you have reached your benchmarks or if your plan needs adjustment.



 [GB530| Marketing Management]




3.3  Financial Objectives:Skip this section for now. You will do this later.


3.4  Target Markets (refer again to Chapter 8 of your Kotler text to make sure you fully understandwhat is meant by target market segments)



·         Identify the specific target market segments you have defined. What are the market niches you hope to capture? Describe.


·         Include the rationale behind why these are the optimal target marketing segments. Be specific.




Submit your response to the above questions into the Unit 3 Assignment Dropbox.







The components of your Brand Extension Marketing Plan for Unit 3 are evaluated using this rubric.

Unit 3 Brand Extension Marketing Plan Assignment Rubric












Established fundamental goals for the quality of your business



offering and customer satisfaction






Defined your business/product offering






Defined your specific goals for this planning period






Set specific marketing objectives






Included market share, market penetration, awareness, and



customer acquisition plan






Identified a specific, measurable market share and size





Target Markets

Identified the specific target market segments






Included the rationale behind why these are the optimal target



market segments






Clear business writing. Spelling and grammar are acceptable







 [GB530| Marketing Management]




Grammar, etc.








 Discussion for week 3


Discussion 1

Introduction: Connecting with the best target market segments is a constant marketing challenge. American Express has a long history of understanding how best to use the marketing mix. VALS is a well known psychographic classification system. VALS is a tool used to explain the relationship between personality traits and consumer behavior. It uses psychology to analyze the dynamics underlying consumer preferences and choices.

To Do:

  1. View the American Express video (Takes about 20 seconds to open)
  2. Review Figure 8.1 in the Kotler and Keller text: Major Segmentation Variables for Consumer Markets
  3. Go to the Strategic Business Insights website and take the VALS survey
  4. Discuss the following questions with your colleagues
    • How does knowing the customer drive business success?
    • How would you evaluate VALS as a method of market segmentation? Share your own VALS survey results and if you thought the outcome accurate.
    • What types of products do you think would be most helped by VALS?
    • Could VALS be used to market globally? Include a relevant quote from our Kotler and Keller textbook within your response.

Discussion 2


Key to effective marketing management in a global context is keeping up with current events. As outlined in Unit 1, you need to find a current event topic that interests you and relates to the material we are discussing. You can find an article from the Internet, the Webliography, Kaplan Library or any other reliable source. Remember that Wikipedia is NOT considered a credible source. NOTE:  The article you find must have been written within the past 90 days. Check the Extra! Extra! tab as a starting point for your research


































#eduessaylab #assignmenthelp #nursingstudents #lawstudents #termpaperbuddy #savvyessaywriters #onlineprowriters #essaywriters4life #exclusivewritings #writinghub.net #collegerpapertutors #expertwritershub

We give our students 100% satisfaction with their assignments, which is one of the most important reasons students prefer us to other helpers. Our professional group and planners have more than ten years of rich experience. The only reason is that we have successfully helped more than 100000 students with their assignments on our inception days. Our expert group has more than 2200 professionals in different topics, and that is not all; we get more than 300 jobs every day more than 90% of the assignment get the conversion for payment.

Place Order Now



#write essay #research paper #blog writing #article writing #academic writer #reflective paper #essay pro #types of essays #write my essay #reflective essay #paper writer #essay writing service #essay writer free #essay helper #write my paper #assignment writer #write my essay for me #write an essay for me #uk essay #thesis writer #dissertation writing services #writing a research paper #academic essay #dissertation help #easy essay #do my essay #paper writing service #buy essay #essay writing help #essay service #dissertation writing #online essay writer #write my paper for me #types of essay writing #essay writing website #write my essay for free #reflective report #type my essay #thesis writing services #write paper for me #research paper writing service #essay paper #professional essay writers #write my essay online #essay help online #write my research paper #dissertation writing help #websites that write papers for you for free #write my essay for me cheap #pay someone to write my paper #pay someone to write my research paper #Essaywriting #Academicwriting #Assignmenthelp #Nursingassignment #Nursinghomework #Psychologyassignment #Physicsassignment #Philosophyassignment #Religionassignment #History #Writing #writingtips #Students #universityassignment #onlinewriting #savvyessaywriters #onlineprowriters #assignmentcollection #excelsiorwriters #writinghub #study #exclusivewritings #myassignmentgeek #expertwriters #art #transcription #grammer #college #highschool #StudentsHelpingStudents #studentshirt #StudentShoe #StudentShoes #studentshoponline #studentshopping #studentshouse #StudentShoutout #studentshowcase2017 #StudentsHub #studentsieuczy #StudentsIn #studentsinberlin #studentsinbusiness #StudentsInDubai #studentsininternational